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Tag: Vertical Marketing

Online Reviews & Reputation: The Most Successful Businesses Implement a Plan
August 4, 2020

Anyone who owns a professional services company has seen the double-edged sword that is online reviews. For many business owners, reviews are both coveted and feared, as feedback from customers on popular review sites like Google, Yelp, and Facebook has the potential to significantly sway the buying and hiring decisions of potential new customers. It can be easy for business leaders and owners to fall into the mentality of: “I can’t control...

5 Signs you need a website revamp for your practice area.
March 27, 2020

Digital strategy and more particularly website design and development is not a “set & forget” marketing tactic. Technology changes, consumer needs, and preferences evolve, and search engine algorithms are updated each year.   Therefore, if you are not keen on constantly updating your website and digital efforts, your professional practice online visibility would languish. And when visibility drops, so does chances of your...